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Feature · Insurance Snapshot for GHL

Annual Review Auto-Booking — 45 Days Before Each Policy Anniversary

Auto-books the annual policy-review call 45 days before each household's anniversary. Producer walks in with a pre-built brief: current coverage, suggested updates, household exposure changes.

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Annual Review Auto-Booking

The annual review is the most-skipped highest-leverage touchpoint in an insurance book. Every agency principal knows their producers should be doing them. Almost nobody does. The snapshot fixes that with a workflow that requires zero producer initiation.

How it works

45 days before each household’s policy anniversary, the workflow:

  1. Auto-books a 30-minute slot on the producer’s calendar
  2. Sends the policyholder a confirmation SMS + email
  3. Generates a pre-call brief for the producer:
    • Current coverage and limits
    • Suggested updates (replacement cost refresh, liability bump, valuables review)
    • Discount eligibility re-check
    • Lifecycle events since last review (new car, new dependent, business, asset)
    • Cross-sell pipeline (auto-only → home? auto+home → life? HNW → umbrella?)
  4. Sends a calendar reminder 24 hours before and a “see you in an hour” reminder 1 hour before

The pre-call brief is the magic

Most annual reviews are wasted because the producer walks in cold. The brief turns a 30-minute “how are you?” conversation into a 30-minute high-leverage policy review with three specific recommendations on the table.

Reschedule + no-show handling

If the policyholder reschedules, the workflow re-books and re-fires the brief generation. If the policyholder no-shows, a recovery sequence fires the same day with three calendar links — the highest-converting recovery option in the snapshot.

Producer-level customization

Each producer can set their own annual-review preferences:

  • Slot duration (20 / 30 / 45 / 60 min)
  • Slot availability window
  • Bilingual flag
  • Pre-call brief format (short / standard / detailed)
  • Reminder cadence
How it fires in your firm

From trigger to outcome — in seconds

Every feature in the snapshot follows the same predictable flow once installed. No tinkering, no manual steps.

1
Trigger fires

Inbound call, form submission, missed appointment, or scheduled date — the right trigger kicks off the workflow.

2
AI processes

Voice or text AI gathers context, qualifies, and routes — calibrated to your originator type.

3
Action taken

Booking, transfer, follow-up, invoice, or review request — whatever the workflow is configured to do.

4
Confirmed

SMS + email confirmation to the prospect. Internal alert to your team. CRM record updated.

5
Tracked

Full transcript and structured data flow into GoHighLevel. Searchable, filterable, exportable.

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