Commercial Lines Agencies

Commercial is the longest-cycle, highest-touch line in the industry — and the one where small agencies lose the most accounts to the regional generalist who has a real CRM. Insurance Snapshot for GHL turns your GHL into that real CRM.

The three core pipelines

The snapshot ships with three pre-built commercial pipelines:

1. BOP / Package — small business owner intake, exposure questionnaire, underwriter quote round-trip, bind, COI delivery
2. General Liability / Workers Comp — separate pipelines (often different carriers), payroll-update touches, audit-period workflows
3. Professional Liability / E&O — claims-made awareness, retroactive-date tracking, prior-acts conversation

COI automation

The single workflow every commercial agency wishes existed yesterday. An insured emails “I need a COI for my landlord” — the workflow:

1. Intercepts the email, parses the request
2. Sends the insured a self-serve COI request form (certificate holder name, address, additional insured, project description)
3. Pulls policy data from your AMS
4. Generates the COI (using your AMS or a third-party generator like Certificately)
5. Emails the COI to the certificate holder + cc’s the insured
6. Logs the request in the audit-trail

10 minutes of producer time → 2 minutes. Multiply that by 60 COI requests / month.

Audit-period workflow (workers comp + GL with payroll)

60 days before each policy’s audit period:

• Reminder email + SMS to the insured (“payroll audit is coming”)
• Payroll-summary intake form
• 30-day follow-up if no response
• 14-day producer hand-off if still no response

Loss-runs collection at renewal

90 days before renewal, the workflow fires a loss-runs request to the carrier(s), tracks delivery, and routes the documents to the producer with a 3-year-comparison summary. Renewal conversations start with data, not with “let me dig up the loss runs.”

What’s inside

• AI quote funnel with commercial-line triage (BOP, GL, WC, prof. liability, cyber, EPLI)
• 3 pre-built commercial pipelines (BOP, GL/WC, PL/E&O)
• COI automation — request → generate → deliver → log
• Audit-period workflow for workers comp + payroll-exposure GL
• Loss-runs collection 90 days pre-renewal
• Renewal cadence tuned to commercial (longer, more touchpoints, producer-led)
• TCPA-safe SMS — commercial outreach respects business-hours windows
• Producer leaderboard with retention + new-business mix

Pricing & install

One-time $997 (was $1,697). 24-hour install. 10 dedicated hours.

Schedule a free demo → or grab the snapshot →.